Foodstuffs’ Pledge to Promote Healthier Eating
Foodstuffs is committed to steadily improving the nutritional
profile of its private label foods so that our customers can eat
We will take a leadership role in encouraging suppliers of
proprietary brands to continue their product reformulation efforts
and/or introduce healthier options so that the nutritional profile
of supermarket foods improves overall.
Specifically, we will:
- Reformulate private label products so that by the end of 2018
we will have:
- Reduced the sugar content in existing products by 10% in
- Reduced the sodium content in existing products by 10% in
- Reduced saturated fat content across the private label
- Make nutrition a consideration when developing new
- Promote product reformulation with our supplier community by
championing this cause whenever we formally engage with
- Establish a new Supplier Award to recognise supplier commitment
and achievement in supporting our objective to make more nutritious
food available to our customers.
Health Star Ratings
Nutritional labelling plays an important role in enabling
customers to quickly assess the relative healthiness of a food
product and make healthier choices. Foodstuffs was among the
first companies to sign up to Health Star Ratings (HSR) labelling
when the scheme was launched in 2014. To date we have put
health stars on the labels of more than 600 foods.
The adoption of HSR across the wider food sector has been slower
than anticipated. Foodstuffs will take up the cause to
champion the wider adoption of HSR.
Specifically, we will:
- Lead by example by committing to complete the roll out of HSR
on all private label foods by the end of 2018 - twelve months
earlier than originally scheduled.
- Promote the wider adoption of HSR among our supplier community
by championing this cause whenever we formally engage with
In 2007 Foodstuffs established the Food for Thought Trust, a
charitable trust. In partnership with the Heart Foundation
the Trust provides free nutrition education to primary school aged
children. Based on Ministry of Health nutritional guidelines,
developed in conjunction with teachers to meet the requirements of
the NZ Education Curriculum, and delivered by qualified
nutritionists, the Food for Thought enquiry-based learning
Programme has now reached more than 110,000 children.
Foodstuffs has made a long-term commitment to the Trust and as
part of our pledge to promote healthier eating we will work with
the Trust and the Heart Foundation to make Food for Thought
available to every primary school. Lower decile schools will
get first priority.
Foodstuffs is committed to the responsible promotion of food and
commits to complying with all the relevant ASA Codes, including an
updated Code for Advertising to Children.
Foodstuffs is currently exploring further ways to promote the
cause of healthier eating and will announce new initiatives in the