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New World is bringing a little magic to your festive season
New World

New World is bringing a little magic to your festive season, launching 12 gorgeous build-your-own Christmas characters to help get the family into the spirit of the holidays.

Little Christmas will feature 12 adorable festive themed characters including a Santa, Elf Girl, Gingerbread Man, a Snowman and many more. They are all a perfect size to hang on the Christmas tree or decorate the table for Santa's arrival. Available in all stores across the country from Monday 30 November, each character will come in a sealed package and is awarded to customers with every $50 spent at New World (only while stocks last).

Stephanie Pyne, National Retail Marketing Manager for Foodstuffs New Zealand says that New World wants to help families create a little magic at this often busy and stressful time of the year.

"We really wanted to create something new, exciting and fun for Christmas," she says. "We are sure that the kids will have heaps of fun making and hanging these cute characters on the tree."

New World is also gifting lots of Little Christmas collectables and fun, life-sized Little Christmas characters to Starship Children's Hospital to help bring joy around the hospital for the children and parents who will be away from their friends and family at this special time of the year.

"We have also arranged for Silver Fern, Maria Tutaia to help us gift boxfuls of toys, as well as the decorations to Starship, so that the children in the hospital on Christmas Day can get something to enjoy just for them, direct from Santa," says Pyne.

Starship Foundation Chief Executive, Brad Clark says New World's generosity has also extended to the staff and families of patients in the hospital.

"New World will also be donating extra fruit and tasty festive flair for the hard working staff on top of the fresh fruit they already gift to the parent kitchens at Starship," he says.

New World has taken the Christmas spirit online with inspiration for the whole Christmas experience. New World's 'Festive Hub' will tempt everyone's taste buds with delicious recipes, from the traditional to the contemporary. Whether you consider yourself the Christmas traditionalist or you're a bit more avant-garde, the perfect Christmas menu awaits along with ideas for festive crafts and relaxed gatherings. 

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