Readers Digest Most Trusted Brand Awards
Foodstuffs has triumphed at the annual Readers Digest
Most Trusted Brand Awards, once again winning the two top prizes
for their category.
PAK'nSAVE has won the competitive Most
Trusted Supermarket honour, New World the highly commended
runner up in that category and PAMS won the
Most Trusted Home Brand award.
The independent survey asked more than 1200 New Zealander's what
brands they trusted across a range of categories; including
supermarkets and supermarket own brands.
Steve Anderson, Managing Director, Foodstuffs New Zealand
says there is no higher praise than that of our customers. "There
is a lot of competition in the supermarket industry and New Zealand
shoppers want great quality food, a good range of products at the
"We remain committed to delivering the best deals we can to our
customers and that's why so many Kiwis continue to shop at
PAK'nSAVE. This award is about our customers giving us the nod that
we are still doing great work. We know we can't be complacent,
there's always room to develop our offer and improve our customer's
Anderson adds, "PAK'nSAVE is all about giving our customers a
great deal with consistently low prices. It's not about the fancy
features you might see in other stores - it's a straightforward
promise, but one we absolutely must deliver on, every time."
"Since opening its doors in 1985, PAK'nSAVE has never stopped
looking for ways to keep its costs down in order to pass those
savings on to our customers, "says Anderson. "It's fantastic that
during our 30th birthday year our customers have
recognised PAK'nSAVE the country's most trusted supermarket
Mr Anderson explains that winning the Most Trusted Home Brand is
also a special honour.
"PAMS was the first home brand in the country. It first graced
the iconic Four Square shelves in 1937 supplying baking and custard
powder, the range has now swelled to more than 2500 different
products and is now in demand across our supermarket
"As a proud New Zealand owned and operated company we really
appreciate our customers taking the time to vote for us and give us
direct feedback that we are meeting their needs. We are striving to
make good, wholesome and tasty products for everyday use and this
award is high praise that we are well on the road to achieving that
PAK'nSAVE and New World continue to develop our stores across
the country, upgrading, refurbishing and building brand new
supermarkets which feature a range of environmental initiatives and
innovation from energy efficient lighting to low emission
Store owner-operators of PAK'nSAVE's and New World's all over
the country are sponsoring a multitude of local community schools,
sporting teams and businesses.
Pams also supports a national nutrition-education initiative,
Food For Thought, designed for primary school teachers to teach
Kiwi kids to make healthier food and lifestyle choices.
Last year, Pams started introducing the Health Star Rating
System on its packaging to enable shoppers to make informed
nutritional decisions about the types of products they are