Foodstuffs’ spring lamb supplier a finalist in four NZ Food Award categories
Meat-lovers have long known that the choicest
cuts are served at New World and PAK'nSAVE - and now there's proof
their spring lamb is a cut above the rest.
Coastal Spring Lamb, which is sold exclusively in supermarkets by
Foodstuffs, has just been named a finalist in not one but four
categories of the 2016 NZ Food Awards.
The company, which sells lamb grown by family farms
on the east and west coasts of the lower North Island, is a
finalist in the Primary Sector Product Award, which is open to all
primary sector food and beverage producers; the Chilled Short Shelf
Life Award, for food produced by companies with at least $3 million
turnover; the Business Innovation Award, and the Export Innovation
Coastal Spring Lamb founder Richard Redmayne says to be a finalist
in all of the four categories they entered is very exciting for
their family business.
"We're particularly happy for our farmers, who are out in all
weather, weeks on end, producing the best lamb in the world -
usually without recognition. This gives them that
"We're also delighted because our fellow finalists include much
larger companies, and it proves that it is possible for a niche
business to produce some of the best food in New
Coastal Spring Lamb first started selling lamb to the New Zealand
market in 2010, initially just to four New World supermarkets in
the lower North Island.
This coming spring lamb season, from October to January, their
meat will be available at New Worlds around the country, PAK'nSAVE
in the South Island and selected Four Square stores.
New World Wanganui Owner, John Kelly says Coastal Spring Lamb has
proven very popular with shoppers.
"Their meat is superb," says Kelly, "and our customers clearly
agree. Last season's product was quickly snapped up, and I'm sure
that will be repeated when we start selling it again in
Redmayne says partnering with Foodstuffs has given his company the
confidence to grow.
"Foodstuffs is focused on great service, exceptional food, and
enduring relationships with their customers, and these are values
that match ours exactly. We've been able to meet individual store
owners and their in-store master butchers, and share our story with
them, which means, together, we can provide a product with real
provenance - from our families direct to their
He says his company is also exporting lamb to Belgium, Thailand,
Vietnam, Dubai, Hong Kong, Macau and Singapore.
"We recently returned from a month in Asia, where we met with 74
executive chefs from 5 and 6-star hotels and resorts. These are
chefs who can source the best food in the world, but aren't used to
meeting the actual farmer! The fact they're choosing to use our
meat is very humbling."
Foodstuffs stores will start selling Coastal Spring Lamb on 10
October, and Coastal Spring Lamb will hold its official launch on
12 October, the day before NZ Food Award winners are announced on