New designer ham bag drops at PAK’nSAVE
Foodstuffs South Island
Models - PAK'nSAVE
style - worked the concrete catwalk at PAK'nSAVE Wairau Road today,
clutching the latest seasonal fashion essential - a designer
'Hambag' created by New Zealand artist Otis
Frizzell.
The Hambag features a bold Otis Frizzell print on the front, and
looks as good worn over the shoulder as it does on the middle shelf
of your fridge.
The limited edition Ham bags bear Otis Frizzell's unique
signature and are available at PAK'nSAVE stores nationwide to
customers who purchase their Christmas ham in store*.
The designer Hambags were commissioned by PAK'nSAVE off the back
of some eye-opening research investigating the fridge-life of that
Kiwi favourite: the Christmas ham.
According to the independent research, more than 80 per cent of
New Zealanders eat ham on Christmas Day, and the vast majority of
those do not finish their ham on the day.
"Talking to more than 600 Kiwis we uncovered that 93 per cent of
New Zealanders' Christmas hams don't get finished on the day, with
more than half of those taking around a week or even longer to get
through their ham," explains Emily Blumenthal, Head of Customer
Marketing & Insights, Foodstuffs New Zealand.
"Knowing that most Kiwis take days to eat their Christmas hams,
it's a good idea to try to lock in the flavour and keep it as tasty
as possible - there's nothing worse than a dry ham! There are loads
of delicious ways you can use leftovers but you need to keep your
ham as moist as possible. Ham bags are the way to go," Blumenthal
advises.
While Hambags aren't a new invention, you'd be hard-pressed to
find one as stylish as these. Otis Frizzell says he was honoured to
lend his artistic talents to PAK'nSAVE's first foray into
Hambags.
"I think this might prove to be a formative moment for me, you
know, like Marc Jacobs thinking back to when he designed his first
handbag - I'll look back and reminisce about my first Hambag," he
says.
Although Hambags go a long way towards locking in the moisture
and flavour of your Christmas ham, there are a few other things you
can do to make the most out of your leftovers.
Otis Frizell, New Zealand artist and designer of the
hambag.
PAK'nSAVE's top tips for using your ham leftovers:
• Be the host with the most on Boxing Day and whip up a few ham
and cheese toasties
• Mac 'n Cheese with ham tossed through it is pure comfort food on
the blustery day we sometimes get when we least want it over
Christmas
• Ham and pineapple pizza is always a fave with the kids
• Bring back the quiche we say, a delicious way to use up leftover
ham with wholesome eggs and a couple of sheets of Pam's frozen puff
pastry
• Go fancy and whip up a 'frittata' with ham and other leftover
veg like spuds and asparagus - that's Boxing Day brekkie
sorted.
How to use a Hambag
Soak a Hambag - or even tea towel or clean pillowcase if you
aren't lucky enough to own a hambag - for five minutes in four cups
of water and two tablespoons of vinegar. Wring out the excess water
and place your ham in the Ham Bag (or alternative) and then keep it
cool in your fridge. #KeepItMoist
