New World and Pams win "Most Trusted" awards
Foodstuffs triumphs in Reader's Digest Most Trusted
Brands Awards 2016
Foodstuffs has once again triumphed in the annual
Reader's Digest Most Trusted Brands Awards, winning the two top
prizes for their category.
New World has taken out the competitive Most Trusted
Supermarket honour, and PAK'nSAVE the highly commended runner-up in
that category, while Pams has won the Most Trusted Supermarket Home
Brand award for the fourth consecutive win.
The independent survey asked more than 1200 New
Zealanders what brands they trusted across a range of categories,
including supermarkets and supermarket own brands.
Steve Anderson, Managing Director, Foodstuffs New
Zealand says, "I want to take this opportunity to thank all our
teams across the country for their efforts to ensure that our
customers consistently receive the best quality produce, range and
service. These awards are direct recognition from our customers
that we are delivering these results as they are choosing to shop
with us every time."
Anderson says New World winning the Most Trusted
Supermarket is extra special as it's the first time New World has
won this category.
"We have been proudly serving New Zealanders since
1963 and we remain as committed to delivering the same friendly and
helpful service with a quality range of products across the entire
store, as much as we did the first day we opened our doors. We are
extremely proud of our fantastic teams across the country, that
have the knowledge, passion and expertise in food to ensure we are
meeting and hopefully exceeding all the needs of our customers
every single day," says Anderson.
New World continues to be a positive part of the
communities in which it operates. This includes employing local
staff, supporting schools and community groups wherever possible,
as well as supporting home-grown products and suppliers.
"New World is extremely happy to have won this award
hard on the heels of also winning Gold for the Readers Digest
Quality Service Award a few months ago," he says.
Mr Anderson explains that winning the Most Trusted
Home Brand is also a special honour as Pams was the first home
brand in the country and it has been Kiwis' favourite brand since
"This is the fourth consecutive win for Pams in the
Reader's Digest Most Trusted Supermarket Home Brand and the team
remains committed to delivering great quality products for everyday
use at affordable prices."
"The team acknowledge that this as a nod from our
customers that Pams is their brand of choice, but we know that we
can't be complacent and there's always room to develop and improve
"Pams has been on our customers shopping lists since
1937, and we have continued to develop the range and its look over
the years. Regular customers will start to see a few more exciting
new changes happening in the coming months. As well as the Health
Star Rating System appearing on our new packaging, you will now see
a new logo and some new health-focussed products," says
Pams is the biggest-selling grocery brand in the
country, and has pride of place in its original home, Four Square,
as well as being found in all New World and PAK'nSAVE stores
throughout the country.
Pams proudly supports a national nutrition-education
initiative, Food For Thought, which is designed to help primary
school teachers teach Kiwi kids how to make healthier food and