New W_rld _nd P_K’nS_VE supp_rt NZ Bl__d Service
New World and PAK'nSAVE are pleased to be showing their
support of New Zealand Blood Service (NZBS) by backing their
#MissingType campaign, which aims to register 10,000 new blood
A and O are the blood types most in demand due to the fact 85%
of the population falls into one of these groups. To show our
support, for the duration of the campaign both New World and
PAK'nSAVE have removed the 'A' and 'O' letters from our brands to
help raise awareness of the need for blood donors, particularly for
these two blood groups.
New World and PAK'nSAVE advertisements, Facebook pages, websites
and customers communications will all be #MissingType as we show
our support for the NZBS campaign over the coming week.
Steve Anderson, Managing Director, Foodstuffs (NZ) Ltd says,
"NZBS is the sole provider of blood and blood products throughout
the country - the job they do saves thousands of Kiwi lives. But
without the gift of blood from the public the lives of many New
Zealanders and their families would not be the same."
"Foodstuffs supports NZBS each year by holding blood drives in
our distribution and support centre's in both the North and the
South Island," adds Anderson. "We appreciate that NZBS needs to
collect approximately 3,000 donations each week, and to achieve
this raising public awareness is critical. The #MissingType
campaign is one that we are proud to support and we encourage all
Kiwis' to step up and register to be a blood donor."
Asuka Burge, NZBS National Manager Marketing and Communications
says, "People rarely think about their blood type, but we thought
if these letters or 'types' were suddenly to be missing from
everyday life people might stand up and notice."
"Blood is a lifesaver, one that saves the lives of tens of
thousands of New Zealanders every year. But NZBS data shows that
currently less than four per cent of eligible New Zealander's
donate blood," says Burge.
"New and young donors are the key to safeguarding New Zealand's
future blood supply and we want this campaign to encourage more
people to find out if they are eligible and register to become a
NZBS admits the target of 10,000 new donors is ambitious but
Burge is confident New Zealanders will step up and the number of A
and O donors registered to donate with NZBS will be bolstered.
To find out if you are eligible to donate blood in New Zealand
go to www.nzblood.co.nz and for more information
or to register to become a new blood donor please visit www.nzblood.co.nz/MissingType.