Supermarket mini-collectables grow up with New World’s Little Garden
Posted: 14 September 2016
New World's Little Shop was an instant hit in
New Zealand in 2013. Kids of all ages flocked to collect mini
grocery items encouraging play, swapping, and classroom learning
across the country.
The promotion was so successful that New World
continued to run a similar mini-grocery collectable promotion for
the next two years. With this sort of success the obvious question
is 'What are you going to do next?'
It's time for the reveal. The latest innovation in
supermarket mini-collectables are now available at New World stores
around the country, and parents may be relieved to hear there's not
a cartoon character in sight.
New World's Little Garden new seedling kit
collectables are a ground-breaking initiative aimed at teaching
Kiwi kids (and adults) about how plants grow, where food comes
from, and how to eat healthily.
To celebrate spring, New World supermarkets will be
giving away Little Garden seedling kits. Shoppers will receive one
free with every $40 spent in-store.
Each kit contains everything that's needed to grow
one type of vegetable or herb: seeds, soil and a pot. There are 24
seedling kits to collect, including 18 veges and 6 herbs, plus
shopper will get the chance to buy a limited edition collector tray
to keep them all in one place.
And helping to get all those Little Gardens growing
is acclaimed landscape gardener, Xanthe White, who says the thought
of many families discovering the joy of growing is "absolutely
"For those who haven't gardened before, especially
young kids, this is a fun and easy way for them to get started,"
White says. "Even if you don't have a backyard and can only grow in
pots, now is the perfect time of year to get growing, and it's
amazing what you can grow even on a small balcony."
"For experienced gardeners, meanwhile, Little Garden
will be an amazing opportunity to have a play with some plants they
mightn't have grown before. Like a lucky dip for your vege
White says as well as being passionate about raising
real seeds, she loves planting mental ones too: "The thing I love
about Little Garden is that it'll get people trying something new
and give them the confidence to keep growing. The positive effects
of New World doing that may well last a lifetime."
Little Garden's other major positive is that it is
effectively zero-waste, as Stephanie Pyne, New World's Retail
Marketing Manager and architect of Little Garden, explains. "All
the materials are either compostable or recyclable. The pots are
made of wood pulp and peat, the soil tablets are coconut husk, and
the collector trays and packaging are recyclable. We're really
looking forward to people of all ages participating in the
promotion and growing their own Little Garden."
In addition to giveaways in-store Miss Pyne also
highlighted that over 1,000 Little Garden kits, with specially
designed lesson guides, are being made available to primary and
intermediate classrooms around the country.
Find out more about what's growing on the
Little Garden website.