Foodstuffs Expo returns to Waikato celebrating the FMCG industry’s innovations, recognising supplier partners’ accomplishments
New Zealand's largest B2B food show, Foodstuffs Expo,
saw more than 5,000 attendees from across New Zealand's FMCG
industry travel to Claudelands Event Centre in Hamilton from 12-13
May to recognise one another's accomplishments and celebrate the
winners of the inaugural Foodstuffs Partnership
This year's Expo, originally planned to take place in May 2020,
but was postponed for one year due to the pandemic, was an
invite-only event with the 300+ exhibitors going to great lengths
to capture the attention and tastebuds of Foodstuffs' co-operative
members, merchandise managers and store representatives from New
World, PAK'nSAVE and Four Square.
"The Foodstuffs Expo is an awesome opportunity for New
Zealand's food & grocery supplier partners to put their
products, solutions and innovations on display for all Foodstuffs
members to experience first-hand," says Dominic Quin, GM of
Marketing and Customer Experience, Foodstuffs New Zealand.
"It's also a place where our teams can engage with suppliers to
learn about the need or problem their product or solution is
solving for New Zealanders as store representatives are always
looking for new and innovative products to add to their local
store's range and deliver for their own customers."
"This year's Expo is also unique because it's one of the
first opportunities we've had as an industry sector to come
together and acknowledge what we were able to collectively
accomplish in looking after New Zealanders over the past year. We
are incredibly proud of the strong and long-term relationships we
have with our supplier partners, and it's a privilege for us to be
able to gather under one roof and celebrate."
Expo always celebrates the best-of-the-best displays, with
exhibitors vying to win one of six Expo Awards, and this year's
Expo also saw the inaugural Partnership Awards recognise suppliers
for their Partnership, Innovation and Sustainability efforts, with
two Awards given out on behalf of both Foodstuffs' co-operatives,
and three Awards awarded on a national level across both Foodstuffs
The Griffin's Food Company was awarded the inaugural
Foodstuffs National Partnership Award, with the
judges acknowledging Griffin's collaboration and relationship with
the Foodstuffs co-operatives to create a positive impact in New
Zealanders' lives, as well as the Foodstuffs National
Innovation Award, for its Snackachangi brand launch and
the introduction of New Zealand's first unwrapped snack bar in the
"True product innovation that delivers for consumers,
manufacturers and retailers is seldom achieved without close
collaboration and decision-making between manufacturer and
retailer," says Tracey Seager, Marketing and Innovation
Manager for The Griffin's Food Company. "We are humbled to
receive the Foodstuffs North Island Partnership Award, in addition
to two national awards for our Partnership and Innovation across
both Foodstuffs co-operatives. The innate commitment and
collaboration we share with the Foodstuffs co-ops to deliver for
New Zealanders is something we are incredible proud of, and we look
forward to more category disruption and bringing more
customer-driven products to market."
Also new to Expo this year is the Innovation Zone which
showcased the most innovative products fresh & grocery
suppliers have to offer. Carefully selected by a panel of judges,
the 20 finalist products from 15 different suppliers, fall within
four categories: New Consumer Products,
Sustainability & CSR Initiatives,
Store Solutions and Innovative Packaging
Designs & Functionality.
Fonterra exhibited in the Innovation Zone featuring their Anchor
plant-based 2L bottle and Anchor Carbon Zero 2L Milk range in
Sustainability & CSR Initiatives.
"We are proud to have played a part in the industry's
collaboration and collective response to the pandemic," says
Brett Henshaw, Managing Director of Fonterra Brands New Zealand.
"The Foodstuffs Expo is one of the first events in over a year
where we've been able to meet with fellow suppliers, share ideas
and celebrate everyone's accomplishments."
Quin finishes that there is always a chosen food bank or food
rescue partner to receive surplus chilled and ambient product from
Expo exhibitors, and this year's recipient is local food rescue
organisation Kaivolution who will redistribute the food to those in
need throughout the wider Hamilton community.
Post a comment